A dummies guide to generating traffic from Linkedin
No magic tricks here!
Welcome back to the Orama Newsletter. I’m George, Founder/Producer at Orama.
I’m a reluctant Linkedin user.
I see its value, but I don’t particularly enjoy it. It seems like you need to use weird tricks to post. Like, starting with a cryptic title, writing in very short sentences, and putting links in comments, instead of doing it naturally. I don’t really know. I’m finding Reddit is a much better way to get answers to anything I can’t google. I’ll add that if I don’t love LinkedIn, the feeling is mutual, nothing I post generates much engagement.
I nevertheless want to share with you a technique that’s worked pretty well so far, for YouTube videos, including podcast episodes.
Here it is:
I create a LinkedIn post, where I copy, paste and then tweak the description to tag the relevant people, and then I paste the video URL. Voila!
No tricks, no hacks but it works for me. Here’s an example from my latest podcast episode on YouTube.
The podcast guest did NOT share it🤦, not even commented on it😱. He only liked the post😭!
That’s almost a worst-case scenario. It’s ok, it happens. I reached out to him for his insights on Private Equity not for his audience or share power! (I’ll write another post on helping guests to share).
On the plus side, that makes it a good reference, in terms of how many views you can generate from Linkedin:
Here are the results at the time of writing (from my secondary YouTube channel, with about 500 subscribers) .
A 1000 LinkedIn impressions, which translated into 46.8% * 79 = about 40 views.
These are lowball numbers, but it’s ok.
It could have been much more with a more enthusiastic guest.
The episode, a pretty technical conversation on a niche topic, had over 100 plays in the first 48 hours which means it will reach triple digits during its lifetime. The average watch time is 10 minutes, so most people are genuinely watching/listening.
If you are a LinkedIn wizard, you’re entitled to laugh at the simplicity of the method and the mediocrity of its results. But remember if you get more than 31 downloads within 7 days, you’re in the top 50%1 of podcasters!
Yet, I see many podcasters using tricks, hacks, clips, links in comments, etc. without getting people to tune in massively to the content they produce.
Of course, the goal can also be to grow on Linkedin as a content platform and then it’s different I’m also going to create articles and clips from the main conversation and post them everywhere. But keeping it simple is a good starting point.
Am I missing something on Linkedin? Please let me know.
That’s all folks!
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