Welcome to the Orama Newsletter. I’m George, Founder/Producer at Orama, and this is a monthly newsletter that I send mainly to clients and partners, with two goals:
Build in public and share thoughts & insights about the world of video and podcasting for brands
Keep you in the loop with the latest offers & developments at Orama. This replaces the occasional end-of-month email but you can also contact me directly anytime: george@orama.tv, Tel: +44(0)7900033552
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How NVIDIA markets to developers
Today is #NVIDIAGTC, and the company has a lot to celebrate!
A few years back, I had the opportunity to chat with Pahal Patangia from NVIDIA when their market cap was 'only' $500 billion. Back then, they weren't yet leading the 'Magnificent 7', and the AI boom hadn't kicked off.
But, I was thoroughly impressed.
Not just by the sheer power of their GPU, but by their unique marketing approach. NVIDIA has a knack for engaging with developers in a way that few other companies can match.
By staying deeply connected with its end users, NVIDIA has maintained its position as a beloved market leader. From its origins in 1996, when NVIDIA was catering mainly to gamers, the company has constantly evolved, positioning itself for the next big opportunity.
You can listen to the podcast or watch the video here:
TL;DW (Too Long; Didn’t Watch)
Developers are influencers and decision-makers, but they’re hard to reach for traditional marketers
NVIDIA’s playbook for marketing to developers includes:
Using developers and data scientists as marketers
Push code as content
Community event (Kaggle)
And yes of course it also involves traditional marketing and a BIG event: Nvidia’s GTC (18-21 March 2024)
Behind the scenes
This was an interesting exercise in re-purposing a 2021 podcast, which was all about data and financial technology but included interesting marketing snippets.
In parallel to the YouTube channel, I’ve set this up as a podcast directly on Substack. It took 10 minutes (it would have taken 5 if the logo did not have to be 1400x1400).
How NVIDIA nailed marketing to developers