7 recipes for repurposing long-form content
Go beyond clips! A culinary inspired newsletter full of tasting recipe for content creators.
Welcome back. I’m George, Founder/Producer at Orama.
I’m learning that there are 100 Ways to cook an Egg, many of which I didn’t know:
Boiled, scrambled (soft or hard), poached, baked, basted, fried, shirred, coddled, pickled (as in quail eggs)
And even more ways to use them:
Eggs go into cake batters, quiches, breakfast burritos, toads-in-a-hole, and are used to make mayonnaise and hollandaise.
(I would add that Rocky (1976) likes to eat them raw and that’s missing from the list.)
It’s the same with long-form content such as podcasts, webinars, conference footage, interviews, or even articles transformed into audio. You can use them as raw ingredients and ‘cook’ them in different ways then ‘serve’ them in infinite combinations of dishes.
The examples I share below are all from clients or my content. They are mainly videos, but remember many work in audio-only format.
Below is my culinary-inspired list, the first 3 are classics and need very little preparation time. The rest may surprise you and require more effort, but they could delight your audience.
Short clips
Recipe: This is a classic, equivalent to hard-boiled. These are often vertical or square clips based on podcasts, webinars or other long-form content for all our clients. By short, I mean generally less than 60 seconds, and often vertical but they could also be a few minutes long and square or horizontal.
Serve as: LinkedIn posts, Instagram Reels, YouTube Shorts, TikTok
Example: Instagram Reels from The Grid podcast (an hour-long talk show about photography)
Long clips
Recipe: Take raw segments, usually horizontal and up to 10 min long, that tell a complete story.
Serve as: mainly YouTube videos, but also on Linkedin or TikTok.
Example: a longer clip from Webmechanix on LinkedIn (from the Revenue-Driven CMO podcast)
Trivia: did you know JRE Clips the channel exclusively created from clips from The Joe Rogan Show has 7.5m subscribers?
Written content
You can (obviously!) create articles from your episodes, post the transcripts, and create summaries or bullet points that you can use on your website, social media, or countless other formats. Podcasting can be your infinite source of blogging and SEO content.
I’m not sharing any recipes or examples, but you can ask ChatGPT.
Commentary (or Repost)
Recipe: Take an old episode, and give it a new life by adding fresh insights or using a different perspective. You can also repost it as it is with a few words of introduction (but I didn’t count it as a recipe, that would be cheating!)
Serve as: a new episode or mini-series
Example: A 2022 recording about Nvidia’s technology transformed into a 2024 episode about its marketing (from Discontent)
Remix
Recipe: Use segments from previous episodes that cover a similar topic and regroup them into a new one. Add some commentary to link them together.
Serve as: new episodes
Example: Here is a draft of what will be posted as a long clip with quotes from 3 previous episodes
Narrativisation / Documentary
Recipe: Thread the content from an interview into a broader investigation, like what documentary makers do with their interviews.
Serve as: separate content. I use my podcast interviews (which occasionally get a few thousand views) as a source for my YouTube channel about investing (which often gets tens of thousands of views
Example: at 2:30 I inserted the excerpt from an expert interview (Investorama)
Teaser Trailer
Recipe: Just like a movie trailer, pick some elements of your long-form content to tease your full episode, hype your guest and convince people that your full episode is worth their time.
This type of content has the potential for greater social engagement and reach. I’ve measured that a teaser will increase retention at the start of the podcast.
Serve as: Social content but also as a hook at the start of your video
Example: Here’s one for my latest podcast episode. What do you think? (Past Performers Podcast)
There’s a lot of scope for creativity and different genres of trailers (hype the guest, tease the content, …). We’re still figuring out what works best. As a reference, here are two accounts that make great teasers: MAD podcast, Jokariz (in French).